In a continuation of our “Wake Up Breakfast” campaign, we wanted to wake America up to both a better tasting breakfast, and a better way to get breakfast.

Simple, functional and sweet, we brought a little joy back to the morning while debuting our brand new tagline for McDonald’s Mobile Order & Pay, “Order in the app, pass the line with a tap.”

Featuring the vocal stylings of Craig Robinson.

Work done at TBWA\Chiat\Day Los Angeles

Directed by: Malcolm Venville

Production: Anonymous Content

Edited by: Jeff Ferruzzo @ Arcade Edit