In a continuation of our “Wake Up Breakfast” campaign, we wanted to wake America up to both a better tasting breakfast, and a better way to get breakfast.
Simple, functional and sweet, we brought a little joy back to the morning while debuting our brand new tagline for McDonald’s Mobile Order & Pay, “Order in the app, pass the line with a tap.”
Featuring the vocal stylings of Craig Robinson.
Work done at TBWA\Chiat\Day Los Angeles
Directed by: Malcolm Venville
Production: Anonymous Content
Edited by: Jeff Ferruzzo @ Arcade Edit