CHANGE YOUR LIFE…FOR BREAKFAST.

FULLY INTEGRATED CAMPAIGN

*in my Craig Robinson voiceover voice*

Hey…you…put down the beige, rectangley-shaped protein bar, and step away from your old breakfast life…

Because McDonald’s has a new addition to their iconic breakfast sandwich lineup, and this one is a game-changer: McCHICKEN FOR BREAKFAST. But before you take the plunge, we gotta warn you: you can’t untaste this buttery, fluffy, chicken-y baby booboo bb. With just one bite, breakfast will be changed forever as you know it.

YOU READY?

COPYWRITER: Lulu Wimberly

ART DIRECTOR: Kailey Riggen

CREATIVE DIRECTORS: Ben Tolbert and Chris Juhas

@ TBWA\Chiat\Day LA

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